Victor Povid

Covid-19 Update

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Covid-19 Update

Please be reassured that Franks & Co Limited have taken contingency measures to ensure that the firm will continue to operate without any disruption in our services in view of the COVID-19 global pandemic.

Our attorneys and support staff are equipped to work remotely to handle matters reliably and with our usually precision and efficacy. All remote working will be conducted via virtual private networking to maintain client’s data security and confidentiality. Our normal operating hours will continue.

We extend our well wishes to all at these difficult times.

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Chartered Trade Mark Attorney

Victor Povid, Trade Mark Attorney

E: T:+44 (0)114 249 9888

  • International Trade Mark Attorney (WIPO)
  • Chartered Trade Mark Attorney (UK)
  • International Design Attorney (WIPO)
  • MSc Information Systems in Management, Sheffield Hallam University


Chartered Trade Mark Attorney (UK), UK Design Attorney, MSc Information Systems in Management, Sheffield Hallam University, PG Dip in law (1991).

Victor joined Franks & Co in 2013, after working for a firm of Patent & Trade Mark Attorneys in the UK since 1994.


Victor changed career paths from the arts/humanities to business/computing when he enrolled on a Masters course entitled Information Systems in Management in the 1980s, which focused on analysing and designing information systems for organisations to achieve a best ‘fit’ between business managers’ needs for relevant information to help their decision-making process and an organisation’s computing systems. He obtained his MSc in 1989.

Victor then put his knowledge to use in several local companies including a work placement as part of his MSc course where he analysed and designed a management information system for the director of a cold rolling mill in Sheffield, for which he was awarded a ‘distinction’ grade on his paper based on his experience.


Victor is a representative before the UK Trade Marks Registry, UK Designs Registry and the World Intellectual Property Office (WIPO).

Victor acted as a legal advisor for a local firm of solicitors, responsible for taking instructions from clients, attending meetings between client and counsel, preparing cases for court, legal research and briefing counsel on many areas of civil and criminal law before deciding to specialise in Intellectual Property law.

In 20 years since joining the profession Victor has gained experience in the following areas of trade mark and design law and practice: conducting trade mark clearance searches, filing and registering trade marks before the UKIPO, EUIPO and WIPO and overseas marks through associates; contentious trade mark proceedings, including oppositions, revocations, invalidity actions, pre-litigation matters including drafting and replying to ‘cease and desist letters’ in trade mark infringement and/or passing off proceedings; giving legal and commercial advice to clients regarding both contentious and non-contentious matters, portfolio management, acquiring and exploiting trade marks and designs through assignments and licensing; also responsible for in-house training, including giving in-house lectures in case-law relating to trade mark protection, passing off, domain name issues and designs; writing articles about trade marks for solicitors and the press.

Prepared and delivered modular courses in relation to Management Information Systems, I.T. and consulting skills and has been a Group Seminar Leader on the LLM Intellectual Property course and Assistant Seminar Leader on the Professional Certificate in Trade Mark Practice course at Nottingham Trent University, Nottingham law school.


  • Member of CITMA (Chartered Institute of Trade Mark Attorneys)