LEPIN, potential infringement of LEGO Intellectual Property Right

LEPIN, a Chinese take on LEGO - An assessment of how many Intellectual Property rights are potentially infringed.

Following a recent (January 25, 2017) report on the BBC into Chinese LEGO Copycats (http://www.bbc.co.uk/news/business-38729557) where the head of LEGO China failed to identify a genuine LEGO mini-figure when also presented with a copycat article, we investigated the ease and cost of obtaining such a copycat product in the UK.

For our finding please download the pdf below.

LEPIN, potential infringement of LEGO Intellectual Property Rights

LEPIN, a Chinese take on LEGO - An assessment of how many Intellectual Property rights are potentially infringed.

LEGO vs LEPIN case study